Project Overview

The Root Revival branding project was all about creating a logo that serves as the visual cornerstone of the brand’s identity. The main logo, with its elegant serif font and refined design, was carefully crafted to reflect sophistication and professionalism. Complementing this, the secondary logo and submark ensured versatility across digital platforms, social media, and print mediums.

The choice of colors - a soothing blend of navy blue and coral - symbolises trust, rejuvenation, and vitality, perfectly aligning with the brand’s ethos.

Each variation of the logo, from the circular curves to the intricate detailing of the “O,” metaphorically illustrates the stages of hair restoration, reinforcing the brand’s narrative at every touchpoint.

Client : Root Revival

Duration: 2 Weeks

Project Type: Logo Design

Location: United Kingdom

Logo Metaphor

The circular curve of the letter O represents the hair root of the scalp.

The half-circular curve of the letter O represents the damaged hair root.

Whereas the fully formed letter O represents healthy hair root showing new hair growth

Logo Variation

Primary
Logo

This is the main logo that depicts the core brand identity.

Secondary
Logo

An alternative to the main logo which contains only the key brand elements.

Submark
Logo

Strip down graphic element from the main logo. They are used in social media and pattern designs.

Wordmark.The main logo, with its elegant serif font and refined design, was carefully crafted to reflect sophistication and professionalism.

Typeface, Hastegi , is a modernist sans- serif. It lends confidence and clarity to our voice, and it’s uniquely ours.

The Challenge

Root Revival, as a leading hair transplant consultancy in the UK, faced the challenge of establishing a distinct brand identity that speaks about its expertise in hair restoration. Without a prior online presence, the need was to design a logo that visually communicates trust, elegance, and the transformative journey of hair growth.

Our
Approach

To ensure the logo design met the client’s vision and expectations, we followed a systematic and technical approach:

Brand Analysis

Conducted in-depth research on the hair transplant industry to understand client pain points and target audience preferences.
Defined the brand’s core message: transformation, hope, and expertise.

Conceptualisation

Brainstormed initial sketches using symbolic elements such as circular and half-circular curves to represent hair growth and restoration.
Incorporated the "O" letterform as a metaphor for hair roots, blending damaged and healthy states.

Typography Selection

Chose a refined serif font to represent sophistication and authority.
Adjusted kerning and letter spacing for optimal balance and readability.

Color Palette Development

Opted for a combination of earthy and calming tones to evoke trust and vitality.
Ensured colors aligned with accessibility standards for digital and print mediums.

Logo Variation Design

Created a primary logo with the full brand identity and tagline: “Grow Hair, Grow You.”
Designed secondary and submark logos for diverse usage scenarios, maintaining visual consistency.

Iteration and Feedback

Presented multiple prototypes and incorporated client feedback at every stage.
Refined details like line thickness and color gradients to enhance the logo’s richness.

Impactful Outcome

The final Root Revival logo smoothly blends symbolism and elegance, establishing a strong and memorable brand identity. The carefully chosen serif font, coupled with the meaningful “O” metaphor, captures the essence of transformation and growth.

The versatile logo variations ensure adaptability across platforms, from digital interfaces to physical branding. This holistic approach has raised Root Revival’s market presence, aligning the brand with its commitment to exceptional hair restoration solutions and personalised care.

Visual results of Mockups

HAIR GROW - HAIR YOU - HAIR GROW - HAIR YOU -

Aakil Deepak

Founder / Madras Miles

I can't recommend Unified Web Services enough! They helped me create a stunning website for my call driver agency, and I was blown away by the level of professionalism and expertise they brought to the table. Not only was the work splendid, but they also delivered it promptly, exceeding my expectations. The overall experience was excellent, which is why I decided to also use their social media management services.

The Result That Made the Client Happy

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Project Overview

Logo Metaphor

Logo Variation

The Challenge

OurApproach

Brand Analysis

Conceptualisation

Typography Selection

Color Palette Development

Logo Variation Design

Iteration and Feedback

Impactful Outcome

Visual results of Mockups

The Result That Made the Client Happy

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Our
Approach