Have you ever seen anybody in the cities and towns without a smartphone or living in a place where no digital facilities are provided? Even villages are evolving with digital supply. Also, you can easily find small kids playing around video games with smartphones and tabs.

So, it's time to wake up! In today's digital world, having a well-designed website is crucial for the success of any business/brand. Your website serves as a platform that connects you with your potential customers. UK businesses established in large markets usually have a larger network already built.
What about the small-scale businesses entering the market? For them, website acts as an essential platform to display their products and services. With website, one can build customer relationship for a long run, technically a converted potential customer. Thus, large businesses are also competing for their online outreach. This blog post allows you to explore some design tips specifically tailored for UK businesses to craft websites that help increase conversion.

Clean and User-Friendly Layout

A website layout is like a living room of a house. When you enter your friend's house and see that the living room is so messy, then would you like to stay for a dinner? In the same way, a layout must be user- friendly and visually appealing, so that you invite and entertain your readers as long as possible on your page; increases organic traffic.

Here are some small measurements to consider while designing a website layout;

• Clutter-free design and image alignments.
• Good typography that aligns with the brand concept.
• Easy readability of the content displayed.
• Simple navigation menus and minimal number of pop-ups.
• Quick accessibility to CTA (Call-To-Action) buttons and contact details.

Mobile Responsiveness

Internet is now in fingertips! Smartphones are now a part of every human body, just like hands and legs. What is the use of website when not easily accessible in mobile screens? Most of the UK population prefer seeing online updates on smart phones. And that’s where your mobile responsive website saves your business.
Develop your mobile responsive websites today and get your search engine rankings as high as possible.

Consistent Branding for Brand

Branding - the key tool to keep a business alive for years to come. Branding helps you build trust and reach the right audience in the market. From color theme and font type to the usage of suitable design elements, designing plays a pivotal role in branding. This aligns the website of every business with their brand identity. Designing for brands is not just choosing colors, fonts, and elements, it is choosing the right emotion. Even the logo speaks for your brand leaving a memorable remark on customer's mind.

Compelling Visuals

The word “visually appealing” answers to the need to create attractive visuals for websites. Sometimes, visuals can convey your messages more promptly than texts. UK brands are flourishing ones; using high-quality images & videos can help them display products, services and create brand awareness with richness. Graphics and elements add an extra step to reach the right audience. Using images of good quality without affecting the page loading time would be the greatest challenge here.

Quick Call-to-Action (CTAs)

A well-designed website should guide visitors towards taking desired actions. As a brand strategist you would never love to see your readers exit your page without taking any action. So, placement of necessary call-to-action buttons throughout the website is also a strategy.

Some Famous Call-to-Action are;

• Signing up for newsletters.
• Placing a purchase order.
• Registration for events.
• Links that redirect your audience to social media platforms of the brand.
• Contacting your business to avail services.

Happy Testimonials

When do you think a customer accepts to give his/her testimonial? - only when they are satisfied with your services or products. Here, your hard work is bearing the fruit called “trust”. Your customer is happy and trusts you for your services or products. This is the right time to hold on to your customers and ask them for their valuable testimonials. Being able to display testimonials, customer reviews, ratings, all add great value to your website. This gives the sense of reliability to other readers visiting your page. For this to happen, remember to design your testimonial columns neat and clear, giving out a vivid image for readers.

Streamlined Checkout Process

When a customer shows interest in buying your service or product, what comes to your mind immediately?
“Oh, Wow, they are here for my stuff, I need to give them the best (your inner mind: first impression is the best impression)”
When your customers are satisfied with their first visit, they automatically get back to you in future. This happens if you sell offline. But in online purchase mode, things are entirely different. You must carry out certain steps to confirm the purchase and to receive the payment safely. What you can offer them is to make them follow a smooth and secure checkout process hassle-free online.

Analytics and Testing

How to leverage your website once constructed? This can be done by using simple analytical and testing tools - like Google Analytics, Google Search Console, etc.

Now, follow these simple steps;

• Track down user behavior.
• Look for performing pages and use them for internal linking.
• Identify areas of improvement.
• Make data-driven decisions.

Conduct A/B testing to compare different design elements, layouts, or CTAs to determine what resonates best with your audience. Regularly analyze and optimize your website based on the insights gained from analytics and testing.

Digital success of any business or brand can be clearly achieved when every aspect of the digital field is understood and implemented.
Let’s start with basic implementation of the above design tips - building a clean and user-friendly layout, structuring mobile responsive websites, performing consistent branding, displaying compelling visuals, quick CTAs, happy testimonials, streamlined checkout processes, and leveraging analytics and testing.
Websites that engage readers can drive conversions. Remember, a well-designed website not only attracts visitors but also converts them into loyal customers, contributing to the growth and success of your Brand. These are just small cross tips to uplift your brand/business, if more assistance needed, connect with us - Unified Web Services!

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