Stop Sounding Like a Robot - Your Emails Deserve Better!

Let’s be honest - how many marketing emails have you deleted this week without even opening them? If you’re like most people, the answer is too many. Why? Because most email campaigns sound like they were written by a lifeless AI, stuffed with jargon, and completely disconnected from human emotions.

The truth is people don’t engage with emails that feel like marketing - they connect with messages that speak to them. And that’s where most email campaigns fail. They forget to be human.

If your email marketing isn’t getting the engagement it deserves, it’s time to change the way you communicate. In this blog, we’ll uncover why your emails need a human touch and how you can create campaigns that feel real, build trust, and actually convert.

Your Emails Sound Too Robotic!

Here’s the hard truth: People don’t read emails. They scan. If your emails sound like corporate jargon, spam, or - worst of all - AI-generated filler, they’ll be ignored.

The signs your email campaign is failing:

• Low open rates: People don’t even bother clicking.
• Minimal replies: Your message feels too impersonal.
• High unsubscribe rates: Readers don’t find your content valuable.
• Poor conversion rates: Your emails aren’t inspiring action.

So, what’s going wrong? The biggest mistake marketers make is focusing too much on selling and not enough on connecting. If your emails are nothing more than an aggressive sales pitch, you’re doing it wrong.

RELATED: Smart Marketing Strategy To Save Your Business

What Happens When Your Emails Lack a Human Touch?

Imagine receiving an email that starts like this:

Dear Valued Customer, 

Our innovative AI-powered solution ensures seamless integration for all your business needs. Click here to learn more.

Sound familiar? Now, let’s compare that to this:

Hey [First Name], 

Ever feel like your inbox is flooded with emails that don’t really speak to you? We get it. That’s why we focus on sending emails that feel like a conversation, not a sales pitch. Here’s something that might actually help you… 

See the difference? The first one feels like it was spat out by an AI with zero personality. What about the second one? It actually feels like it’s coming from a real person.

People crave authenticity. They don’t want to feel like just another number in your email list. They want to feel like you’re talking to them, not at them.

How to Humanise Your Email Campaigns?

So, how do you fix this and start sending emails that actually work? Here are the key strategies to make your emails sound more human:

1. Write Like You Talk

The best emails feel like a one-on-one conversation, not a corporate memo. Ditch the formal tone and write like you’re chatting with a friend. Use contractions, everyday language, and a touch of personality.

Example: Instead of saying, “Our company provides cutting-edge solutions for businesses looking to scale,” say, “We help businesses grow - without the hassle.”

2. Personalisation Beyond Just a Name

People know when they’re part of a generic email blast. If you’re just inserting their first name and calling it “personalised,” think again.

Go deeper:

• Mention past interactions (“Last time we chatted, you were looking for better engagement strategies…”)
• Reference their interests (“Since you love content marketing, here’s something you’ll appreciate…”)
• Use dynamic content based on user behaviour.

3. Storytelling Over Selling

Nobody likes being sold to. Instead of throwing offers at them, tell a story. Make them feel something.

Example: Instead of saying, “Buy our social media package for 20% off,” say, “Meet Sarah, a small business owner who struggled with social media. She used our strategies and doubled her engagement in 3 months. Here’s how you can do it too…”

4. Use AI as a Tool, Not a Crutch

AI is great for analysing data, segmenting audiences, and automating processes, but it shouldn’t replace your human touch.

Use AI to:

• Find the best send times
• Test subject lines
• Automate follow-ups

But when it comes to the actual writing, make sure a human is at the helm.

5. Write Subject Lines That Spark Curiosity

If your subject line doesn’t grab attention, your email is dead on arrival. Make it intriguing, personal, and benefit driven.

Examples of engaging subject lines:

• You’re making this email mistake (and it’s costing you customers)
• This small tweak can 10x your email conversions
• The secret to writing emails that actually get read

6. Have a Clear and Friendly Call to Action (CTA)

Avoid vague CTAs like “Click here” or “Learn more”. Be specific and conversational.

Examples:

• Let’s make your email campaigns work - try this today.
• Want better engagement? Reply and let’s chat!

Marketing Emails is an Art! How to Make Them Feel Real?

The difference between a forgettable email and one that sparks action is simple - human connection.

If you want people to open, read, and act on your emails, make sure they;

• Sound natural and conversational
• Feel personal and engaging
• Tell stories instead of just selling
• Use AI smartly, but always keep a human touch

Unified Web Services is here to help businesses create email campaigns that don’t just land in inboxes - they land in the hearts of the readers. If you’re tired of low open rates and cold responses, we’re here to change that.

Do you want your emails to actually work? Let’s talk!

RELATED: Top 5 Game-Changing Digital Marketing Trends of 2025