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Project Overview

Discount Fireworks, a leading fireworks display store in the UK, faced multiple challenges with its existing e-commerce platform. Built on an outdated and inflexible CMS, the website lacked essential e-commerce features, suffered from poor navigation, and failed to reflect its extensive product range and expertise in fireworks displays. The redesign aimed to create a seamless online shopping experience, enhance visual appeal, and better represent Discount Fireworks’ reputation as a trusted provider since 1982. The project involved a complete overhaul to improve the site's functionality and user experience.

Client : Discount Fireworks
Duration: 8 Weeks
Project Type: E-commerce Website Redesign

Preview

www.discountfireworks.co.uk
97%
High Speed Optimisation
The website is configured with high loading speed.
99%
Responsive Website
Flawless experiences across all devices.
100%
Project Delivered on Time
Exceeding expectations with quality in the given time.

The Challenge

The primary challenge was transforming an outdated CMS-based website that limited Discount Fireworks' online capabilities. The existing platform offered limited e-commerce features, inefficient product browsing, and lacked integration with essential marketing tools. Moreover, the absence of a consistent brand identity across the website hampered engagement and failed to communicate Discount Fireworks’ legacy and expertise. The goal was to build a customised e-commerce solution that supported complete online sales and showcased the brand’s vast product range and decades-long reputation.

Website Redesigned from
Outdated to Outstanding

Before Visual


After Visual

Our Approach

DISCOUNT FIREWORKS - DISCOUNT FIREWORKS -

1

Custom E-commerce Solution

Designed and developed a modern, mobile-responsive e-commerce website specific to Discount Fireworks’ requirements.
2

Improved Navigation & User Journey

Streamlined the shopping experience with better product categorisation, intuitive navigation, and personalised recommendations for various events and occasions.
3

Enhanced Visuals & Branding

Created a visually engaging design that highlighted the company’s legacy and showcased each product’s unique features and display potential.
4

SEO & Marketing Integration

Implemented SEO strategies and integrated marketing tools to increase online visibility and capture more leads.
5

Client Satisfaction

The new website received positive feedback for its enhanced aesthetics, improved e-commerce features, and ability to cater to both retail and professional audiences effectively.

Individual Page layouts

View All Pages
M
Madras Miles
I can't recommend Unified Web Services enough! They helped me create a stunning website for my call driver agency, and I was blown away by the level of professionalism and expertise they brought to the table. Not only was the work splendid, but they also delivered it promptly, exceeding my expectations. The overall experience was excellent, which is why I decided to also use their social media management services.

The Result That Made the Client Happy

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